It's a Catch-22 for non-profit organizations: the need to find new, inventive ways to communicate their programs, yet the lack of in-house staff or funds to pay for the public relations counsel to help make it happen. So SCPRSA is stepping in to offer its " PR Powerlunch."

The concept is simple: non-profits in need of public relations assistance simply apply for a Powerlunch. In turn, SC PR SA offers the expertise of senior-level public relations professionals who, over the course of a working lunch, provide free counsel about how to publicize and market a particular project or issue decided on by the non-profit and its governing board.

In return for the free counsel, the participating organization is responsible for providing the meeting space and lunch. Non-profit organizations interested in participating in PR Powerlunch can click here for an application for the program.

Here's what non-profits are saying about PR Powerlunches:

"We had a great experience with the Powerlunch! Since we have never had a public relations plan or anyone on staff to implement one, we really had to start from the beginning. Our group of professionals helped us decide what to put in our PR Packet, informed us on how to contact the media, and how to better publicize our special events. It was a much-needed service that we could have never afforded as a non-profit. Since then, we have started working on all of their suggestions and have already begun to see great results. We hope you don't get overwhelmed because we've been suggesting this program to all of our other friends at non-profits! Please, let our group know how much we appreciated their help."

Lowcountry Aids Services

"Humanities Foundation really appreciated the help and expertise of the PR Power lunch professionals. We were left with many ideas and options to work with on our strategic planning for the Humanities Center."
Humanities Foundation