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PRSA Southeast District Conference — “Creating Authentic Relationship in the Age of Me”

Join the PRSA Southeast District for a three-day professional development conference, September 19–21, at the DoubleTree Hotel in Chattanooga, Tenn. The event is being hosted by the PRSA Lookout Chapter and includes a steering committee with representatives from each of the Southeast District Chapters. Topics to be covered include a variety of items from
traditional media relations tactics to the latest trends in social media.

Keynote speakers include:

• Lee Rainie, director of the Pew Research Center's Internet and American Life Project "Networked Communication: It's the Norm, Not Just an Option" or "The Emerging Information Landscape"
• Nicole Goldman, senior vice president of marketing and publicity, The Jim Henson Company "Respect, Engage, Respond: A 50-Year-Old Recipe for Fostering Brand Loyalty"
• Sally Falkow, president, Social Ally Highlights from her forthcoming book titled, "Social Media Intelligence: How to Extract Actionable Insights from the Fire Hose of Online Conversations"

Breakout sessions will feature topics such as:

• "#PRDefined and Redefined by Social Media"
• "Master Your Metrics"
• "Nobody's Going to Read That: Telling your story in a world short on time and attention span"
• "Pinterest and Quora and LinkedIn, Oh My!"
• "Evolution of Local News as Millions Abandon Cable TV"
• "The Importance of Relationships in an Emerging Crisis"
• "6 Simple Steps to Manage Morale (or, Being the Company Cruise Director)"

"The conference features something for everyone, from public relations practitioners new to the profession to the seasoned practitioner with many years of experience," said Kevin Lusk, committee chair.

Early bird rates are available to attendees until July 31. For more information, or to register, please visit the conference website.

Free Member Webinar: Assessing the Communication Dept Infrastructure (3:00pm - 4:00pm)