Mercury Awards

SCPRSA hosted its annual Mercury Awards celebration on Thursday, April 25 in Greenville, S.C. Fifty-five awards for public relations campaigns, tactics and exceptional practitioners were presented to communications professionals from across the state.

SCPRSA's Mercury Awards recognize public relations programs and campaigns, while the
Silver Wing Awards recognize outstanding tactics used in those campaigns. Public relations practitioners across the state are eligible to enter the awards competition, which was judged this year by the PRSA chapter in Omaha, Neb. Click here for the Winners eBooklet.

Photos from the event have been posted on Upstate Foto's website where you can order prints.

During the ceremony, SCPRSA recognized several individuals for their contributions to the public relations profession.

Individual Awards

Executive Excellence: Melanie Huggins, Executive Director, Richland Library

Jupiter Award – Upstate: Brian Mullen, Director of Research Communications, Clemson University

Jupiter Award – Lowcountry: David Geier, M.D., Orthopedic Surgeon, Director of MUSC Sports Medicine

Rookie of the Year: Sarah Anderson, Sonoco

Best in Show

Mercury Award: Dixon Hughes Goodman, LLP (Greenville) for "Count the Cans"

Silver Wing: Davis Public Relations (Columbia) for "Philanthropy Week 2012"

Mercury Awards

Community Relations

· Mercury Award of Merit: DNA Creative Communications (Greenville) for "Be Freshwater
Friendly"

Brand/Reputation Management

· Mercury Award of Merit: Rawle Murdy Associates (Charleston) for "CARTA Launches CARTA
Counts"

Events and Observances (7 Days or Fewer)

· Mercury Award: Dixon Hughes Goodman LLP (Greenville) for "DHG Leadership
Conference"

· Mercury Award: Davis Public Relations (Columbia) for "Smashburger Grand
Opening"

Events and Observances (More Than 7 Days)

· Mercury Award of Merit: Greenville Health System (Greenville) for "Centennial Celebration"

Public Service

· Mercury Award: DNA Creative Communications (Greenville) for "Project Rx: A River Remedy"

· Mercury Award: Erwin Penland (Greenville) for "Greenville Humane Society 'Beat The Heat' Promotion"

· Mercury Award of Merit: LRADAC (Lexington) for "Community Action For A Safer Tomorrow

Public Affairs

· Mercury Award: Chernoff Newman (Columbia) for "Our Penny' Campaign"

· Mercury Award of Merit: Crawford Strategy (Greenville) for "Mission Hospital COPA Campaign"

Marketing Consumer Products

· Mercury Award of Merit: Erwin Penland (Greenville) for "Denny's Takes A Trip To Middle-Earth
With Hobbit-Inspired Menu"

Crisis Communications/Issues Management

· Mercury Award: Chernoff Newman (Columbia) for "SS DHHS Data Breach"

Internal Communications

· Mercury Award: Dixon Hughes Goodman LLP (Greenville) for "Count The Cans"

· Mercury Award of Merit: Municipal Association of South Carolina (Columbia) for "Achievement
Awards"

Integrated Communications

· Mercury Award of Merit: Crawford Strategy (Greenville) for "Inaugural Western North Carolina
Primary Care Summit"

· Mercury Award of Merit: Sonoco (Hartsville) for "Tenant Integration"

Silver Wing Awards

Media Relations – Consumer Services

· Silver Wing Award: Flourish Integrated Communications (Greenville) for "Ivy Salon's Braid
Bar"

Media Relations – Business To Business

· Silver Wing Award: Davis Public Relations (Columbia) for "Innovative Composites Inc. Opens
Orangeburg Plant"

Media Relations – Associations/Government/Nonprofit Organizations

· Silver Wing Award: Davis Public Relations (Columbia) for "Philanthropy Week 2012"

· Silver Wing Award of Merit: Crawford Strategy (Greenville) for "Legacy Charter School Study
Media Relations Campaign"

Newsletters – More Than 8 Pages

· Silver Wing Award of Merit: Municipal Association of South Carolina (Columbia) for "Uptown"

Magazines – External Audiences Primarily

· Silver Wing Award: South Carolina Chamber of Commerce (Columbia) for "South Carolina Business"

· Silver Wing Award of Merit: Lexington Medical Center (Lexington) for "House Call"

Annual Reports – For Profit Organizations

· Silver Wing Award: Sonoco (Hartsville) for "Sonoco Annual Report"

Annual Reports – Nonprofit Organizations

· Silver Wing Award of Merit: DNA Creative Communications (Greenville) for "REWA Annual Report"

Brochures – 8 Pages Or Fewer

· Silver Wing Award of Merit: DNA Creative Communications (Greenville) for "FAVOR Greenville
Center Brochure"

Publications – Single Issue Newsletters or Booklets

· Silver Wing Award of Merit: SCANA Corporation (Columbia) for "2012 Environmental Sustainability Report"

Publications – Books

· Silver Wing Award of Merit: Lexington Medical Center (Lexington) for "Heart Binder"

Direct Response/Direct Mail

· Silver Wing Award of Merit: The Carolina Agency (Columbia) for "On Angel's Wings 2012"

Social Media

· Silver Wing Award of Merit: Chernoff Newman (Columbia) for "American Debut Of Old Speckled
Hen"

Blogs

· Silver Wing Award of Merit: Lexington Medical Center (Lexington) for "Every Woman Blog"

Blogger Campaign

· Silver Wing Award: Erwin Penland (Greenville) for "Denny's Drives Blogger Buzz For Partnership With The Hobbit"

Creative Tactics

· Silver Wing Award: Palmetto Health Foundation (Columbia) for "Kemopalooza 'Miracle Kids'
Video"

· Silver Wing Award of Merit: Greenville Health System (Greenville) for "Go. Hunt. Scan."

Feature Writing

· Silver Wing Award of Merit: MUSC Office of Public Relations (Charleston) for "Man Survives Flesh-Eating Disease"

Editorials/Op-Eds

· Silver Wing Award: DNA Creative Communications (Greenville) for "Recovery Pays Back"

· Silver Wing Award: Davis Public Relations (Columbia) for "Philanthropy Week Op-Ed"

Advertorial

· Silver Wing Award: Municipal Association of South Carolina (Columbia) for "Cities Mean Business Magazine"

Research/Evaluation

· Silver Wing Award of Merit: Jackson Marketing Group (Greenville) for "Sage Sustainability Research"

Websites – External

· Silver Wing Award: South Carolina Chamber of Commerce (Columbia) for www.scchamber.net

· Silver Wing Award of Merit: Dixon Hughes Goodman LLP (Greenville) for "Learn. Go. Grow."

Multimedia – Press Kits/Media Kits

· Silver Wing Award: Erwin Penland (Greenville) for "Bojangles' Partners With American Idol Scotty McCreery"

Multimedia – Newsletters/Magazine

· Silver Wing Award: LRADAC (Lexington) for "The LRADAC Loop"

· Silver Wing Award of Merit: Crawford Strategy (Greenville) for "Making A Difference Newsletter"

Multimedia – Annual Reports

· Silver Wing Award: Greenville Health System (Greenville) for "Report To The Community"

Multimedia – Internal Programs/Presentations

· Silver Wing Award: Dixon Hughes Goodman LLP (Greenville) for "Faces Of Hunger...Faces Of Change"

Multimedia Communications – External Programs/Presentations

· Silver Wing Award: DNA Creative Communications (Greenville) for "Crisis Communications Workshop"

· Silver Wing Award of Merit: Jackson Marketing Group (Greenville) for "Sage Sustainability Prezi"

Posters

· Silver Wing Award: Flourish Integrated Communications (Greenville) for "Not A Traditional Golf Outing, Take III"

Thank you to all who entered this year's competition and attended our incredible awards
banquet!