SCPRSA's 2008 Mercury Awards
"Triumph of the Messengers"
Please join us in congratulating the following winners
for their exemplary work in the PR field:
Silver Wing Awards:
Chernoff Newman
Scene First Company: for Campus Entertainment
2007 Silver Wing
Media Relations – Consumer Services
Billy Quarles and Elizabeth Hammond
BlueCross BlueShield of South Carolina
Companion Global Healthcare Launch
2007 Silver Wing
Media Relations – Business to Business
Touchpoint Communications
Charleston Smoking Ordinance Press Conference
2007 Silver Wing Award of Merit
Media Relations – Associations/Government/Non-profit organizations
Davis Public Relations and Marketing
Cigarette Tax Media Campaign
2007 Silver Wing
Media Relations – Associations/Government/Non-profit organizations
NOAA Coastal Services Center
Coastal Connections
2007 Silver Wing Award of Merit
Newsletters – Fewer than 16 pages
Debbie Dalhouse, APR
Clemson University Public Service Activities
Clemson Impacts
2007 Silver Wing
Newsletters – Fewer than 16 pages
Mediatrix SC LLC
Catholic Communicator
2007 Silver Wing
Newsletters – 16 pages or more
BlueCross BlueShield of South Carolina
Marketing Communications
Giving
2007 Silver Wing Award of Merit
Magazines – Internal Audiences Primarily
NOAA Coastal Services Center
Coastal Services
2007 Silver Wing
Magazines – Internal Audiences Primarily
Jackson-Dawson Marketing Solutions
Clemson University IDEAS Magazine
2007 Silver Wing Award of Merit
Magazines – External Audiences Primarily
Tuomey Healthcare System
LifeTimes
2007 Silver Wing Award of Merit
Magazines – External Audiences Primarily
South Carolina Chamber of Commerce
South Carolina Business Magazine
2007 Silver Wing
Magazines – External Audiences Primarily
Blackbaud
Blackbaud 2006 Annual Report
2007 Silver Wing
Annual Report – Companies (up to $500 million)
Sonoco
2006 Annual Report
2007 Silver Wing
Annual Report – Companies (more than $500 million)
Spartanburg Regional
Gibbs Cancer Center Annual Report
2007 Silver Wing Award of Merit
Annual Report – Non-Profit Organizations
Tuomey Healthcare System
The Tuomey Foundation 2006 Annual Report
2007 Silver Wing
Annual Report – Non-Profit Organizations
Spartanburg Regional
The Gift of Hope
2007 Silver Wing Award of Merit
Brochures – Fewer than 16 pages
South Carolina Chamber of Commerce
Tourism in South Carolina
2007 Silver Wing
Brochures – Fewer than 16 pages
Riley Communications
Planning Your Future
2007 Silver Wing
Brochures – Fewer than 16 pages
NuVox Communications
Premier Circle Program
2007 Silver Wing
Publications – Single Issue Newsletters/ Booklets
Debbie Dalhouse, Rebecca Finkel, Tommy Wyche, John Garton
Clemson University Public Service Activities
Quiet Reflections: The Clemson University Forest
2007 Silver Wing
Books
Kai Oliver-Kurton
Arcadia Publishing
Levi Strauss & Co.
2007 Silver Wing Award of Merit
Press Kits/ Media Kits
Davis Public Relations and Marketing
Langtree at the Lake Groundbreaking
2007 Silver Wing
Press Kits/ Media Kits
USC’s The Carolina Agency
For the Ronald McDonald House Charities
On Angels’ Wings
2007 Silver Wing Award of Merit
Direct Mail/ Direct Response
Monica Pelletier
Arcadia Publishing
Author Toolkits
2007 Silver Wing
Direct Mail/ Direct Response
LRADAC
“Is It Worth It?” PSAs
2007 Silver Wing
Television PSAs
Billy Quarles
BlueCross BlueShield of South Carolina
Medical Tourism Takes Off
2007 Silver Wing Award of Merit
Feature Stories
Jackson-Dawson Marketing Solutions
BMW Manufacturing – World’s First Green Automotive Paint Shop
2007 Silver Wing
Feature Stories
Municipal Association of South Carolina
Comprehensive Tax Reform Opinion Column
2007 Silver Wing
Editorials/Op-Ed Columns
Kai Oliver-Kurton
Arcadia Publishing
THE Magazine
2007 Silver Wing
Advertorials
Kim Wellman, APR
BlueCross BlueShield of South Carolina
Customer Satisfaction Survey
2007 Silver Wing Award of Merit
Research/Evaluation
Kim Gillis
VantagePoint
Thrace-LINQ Research
2007 Silver Wing
Research/Evaluation
Jackson-Dawson Marketing Solutions
Stolen Bloomberry Muffin
2007 Silver Wing Award of Merit
Creative Tactics
South Carolina Tobacco Collaborative
Rock ’N A Hard Place: Musicians for a Smoke Free SC Calendar
2007 Silver Wing
Creative Tactics
NuVox Communications
NuVox.com
2007 Silver Wing Award of Merit
Websites – External
Davis Public Relations and Marketing
Carolina Dentistry Website
2007 Silver Wing
Websites – External
NuVox Communications
Sales Conference Website
2007 Silver Wing
Websites – Internal/Intranets/Extranets
Jackson-Dawson Marketing Solutions
Menzies Motorsports Informational Booklet
2007 Silver Wing
Multimedia Communications – Press Kits/ Media Kits
Municipal Association of South Carolina
Hometown Network News
2007 Silver Wing
Multimedia Communications – Internal Programs/ Presentations
Jackson-Dawson Marketing Solutions
BMW Earth Day Posters
2007 Silver Wing
Posters
Mercury Awards
GSSM Foundation
S.C. Governor’s School for Science and Mathematics
Recruitment Marketing Campaign
2007 Mercury Award
Community Relations
Obviouslee Marketing
Duvall Catering & Event Design Rebranding
2007 Mercury Award of Merit
Brand/Reputation Management
PJ Norlander
Arcadia Publishing
Your Place in History
2007 Mercury Award
Brand/Reputation Management
Chernoff Newman
S.C. Department of Agriculture’s Market Day
2007 Mercury Award of Merit
Events and Observances (seven or fewer days)
USC’s The Carolina Agency
Ronald McDonald House Charities World Children’s Day
2007 Mercury Award
Events and Observances (seven or fewer days)
Greenville Hospital System University Medical Center
Community Relations Department
Pink & Passionate
2007 Mercury Award
Events and Observances (more than seven days)
LRADAC
It Is Your Business! Campaign
2007 Mercury Award of Merit
Public Service
Chernoff Newman
Senior Citizen Outreach to Educate Voters About Using the New Touch-Screen Voting Machines
2007 Mercury Award
Public Service
Davis Public Relations and Marketing
2007 Cigarette Tax Campaign
2007 Mercury Award of Merit
Public Affairs
South Carolina Chamber of Commerce
2007 Competitiveness Agenda
2007 Mercury Award
Public Affairs
Leapfrog
Callie’s Charleston Biscuits
2007 Mercury Award of Merit
Marketing Consumer Products
Brandon Advertising and Public Relations
Zipit Wireless Messenger (Z2) PR Launch Campaign
2007 Mercury Award
Marketing Consumer Products
Tuomey Healthcare System
TUOMEYonTHEGO
2007 Mercury Award of Merit
Marketing Consumer Services
Rawle Murdy Associates, Inc.
CARTA Express Service Launch
2007 Mercury Award
Marketing Consumer Services
Motley Rice LLC
The National Bar Association’s 2007 Annual Convention:
Piloting Your Cases from Liftoff to Landing
2007 Mercury Award of Merit
Marketing Business to Business
VantagePoint
VantagePoint – Product Launch Service
2007 Mercury Award
Marketing Business to Business
Sonoco
Will Today Be the Day?
2007 Mercury Award of Merit
Internal Communications
Roper St. Francis Healthcare
“Your Excellence in Action”
2007 Mercury Award
Internal Communications
Greenville Hospital System University Medical Center
Community Relations Department
Every Woman at Juanita Butler Center
2007 Mercury Award of Merit
Multicultural Public Relations
Municipal Association of South Carolina
Hometown, SC
2007 Mercury Award of Merit
Integrated Communications
Chernoff Newman
Palmetto Pride’s Localization of Keep America Beautiful’s Great American Cleanup
2007 Mercury Award
Integrated Communications
Individual Awards
2007 Rookie of the Year
Rebecca Blackman
Leapfrog Public Relations
2007 Community Spirit Award
Kay Coker
Lexington One Community Coalition
2007 Executive Excellence Award
Renee Martin
South Carolina Tobacco Collaborative
Best In Show Awards
2007 Best in Silver Wing
Feature Story
Jackson-Dawson Marketing Solutions
BMW Manufacturing – World’s First Green Automotive Paint Shop
2007 Best of Mercury
Integrated Communications
Chernoff Newman
Palmetto Pride’s Localization of Keep America Beautiful’s Great American Cleanup
Student Awards
SCPRSA’s Mike Witkoski Memorial Scholarship
Kelsey Clardy
University of South Carolina
SCPRSA’s Mike Witkoski Memorial Scholarship
Emily Coleman
College of Charleston
