2010 MERCURY AWARDS

The Mercury Awards showcase the very best work by our talented communicators.

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And the Winners are...

MERCURY AWARDS

Brand/Reputation Management
Mercury Award of Merit
Riley Communications
“Terra: A National Debut with Local Flavor”

Mercury Award
Dixon Hughes PLLC
“Real Work + Real Fun”

Events And Observances (Seven or Fewer Days)
Mercury Award of Merit
Chernoff Newman
“Chernoff Newman for the National Hydrogen Association’s
Annual Conference and Expo”

Mercury Award
Blue Cross Blue Shield of South Carolina
“Leader of the PAC-SC Blues FedPAC Conference”

Events And Observances (More Than Seven Days)
Mercury Award of Merit
Chernoff Newman
“Chernoff Newman for Palmetto Health Heart Hospital,
28 Heart Days”

Public Affairs
Mercury Award of Merit
Municipal Association of South Carolina
“Point of Sale Campaign”

Mercury Award
Davis Public Relations
“2009 Cigarette Tax Campaign”

Marketing consumer services
Mercury Award of Merit
Touchpoint Communications
“Bulldog Tours”

Crisis Communications / Issues Management
Mercury Award of Merit
Touchpoint Communications
“Brand-Aide”

Integrated Communications
Mercury Award of Merit
Sonoco
“True Blue Brand Launch”

Mercury Award–Tie
Rawle Murdy Associates
“Wild Dunes Resort Stay More Save More Campaign”

Mercury Award–Tie
Columbia Museum of Art
“Columbia Museum of Art Breaks All Attendance Records
with Turner to Cezanne Campaign”

SILVER WING AWARDS

Media Relations – Consumer Services
Silver Wing Award of Merit
Blue Cross Blue Shield of South Carolina
“Diaper Change 2009”

Media Relations – Associations/Government/Nonprofit Organizations
Silver Wing Award of Merit
DNA Creative Communications
“Home for Teachers”

Newsletters 8 pages or fewer
Silver Wing Award
Chernoff Newman
“Chernoff Newman for CMRTA’s ‘Commuter Connection’”

Newsletters More than 8 pages
Silver Wing Award of Merit
Municipal Association of South Carolina
“Uptown”

Magazines Internal Audiences Primarily
Silver Wing Award of Merit
South Carolina Bankers Association
“Palmetto Banker Magazine”

Magazines External Audiences Primarily
Silver Wing Award
South Carolina Chamber of Commerce
“South Carolina Business Magazine”

Annual Reports For-Profit Organizations
Silver Wing Award
Sonoco
“2008 Sonoco Annual Report, Eleven Decades of
Packaging Leadership”

Brochures More than 8 pages
Silver Wing Award
Dixon Hughes PLLC
“Real Work + Real Fun”

Press Kits / Media Kits
Silver Wing Award of Merit
Davis Public Relations
“Broken Promise Press Kit”

Direct Mail / Direct Response
Silver Wing Award
The Carolina Agency
“On Angels’ Wings”

Social Media
Silver Wing Award of Merit
Obviouslee Marketing
“Social Restaurant + Wine Bar Goes Social”

Silver Wing Award
Dixon Hughes PLLC
“Real Work + Real Fun”

Creative Tactics
Silver Wing Award of Merit
Chernoff Newman
“Chernoff Newman for the South Carolina Department of
Agriculture’s Palmettovore Challenge Month Campaign”

Feature Writing
Silver Wing Award of Merit
Chernoff Newman
“Ometric Article in Food Safety Magazine”

Silver Wing Award
Municipal Association of South Carolina
“Downtowns”

Editorials / Op-Ed Columns
Silver Wing Award of Merit
VantagePoint
“T&S Brass Editorial on Water Efficiency”

Advertorial
Silver Wing Award of Merit
VantagePoint
“T&S Brass Lead Free Advertorial”

Silver Wing Award
Municipal Association of South Carolina
“Cities Mean Business Magazine”

Research / Evaluation
Silver Wing Award of Merit
Davis Public Relations
“LRADAC Brand Research”

External Web Sites
Silver Wing Award of Merit
Municipal Association of South Carolina
“www.masc.sc”

Silver Wing Award
Dixon Hughes PLLC
“Real Work + Real Fun”

Multimedia Communications—
Newsletters / Magazines
Silver Wing Award of Merit
South Carolina Chamber of Commerce
“Chamber Biz”

Multimedia Communications—
External Programs/Presentations
Silver Wing Award of Merit
South Carolina Arts Commission
“2009 Statewide Arts Conference Electronic
Communications Campaign”

INDIVIDUAL AWARDS

Executive Excellence AWARD
Lloyd I. Hendricks
President and CEO, SC Bankers Association

Rookie of the Year
Grace LeSueur
Touchpoint Communications

MERCURY BEST IN SHOW

Davis Public Relations
“2009 Cigarette Tax Campaign”

Public Affairs

SILVER WING BEST IN SHOW

Dixon Hughes PLLC
“Real Work + Real Fun”
Social Media

2009 PRSSA SCHOLARSHIP WINNERS

Alexandria Roper
Clemson University

Brittany Dahn
College of Charleston

Alyssa Hasell
University of South Carolina

Special Thanks to all the hard working professionals on this year's Mercury Committee:

Committee Chair: Janet Lawrence

Kim Asbill

Leigh Cheatham

Penny Cothran

Katie Elliott

Karla Falk

Kelly Hamilton

Adie Lee

PJ Norlander

Karen Potter

Jacque Riley

Allison Skipper

Brett Turner

Erin Watson