LOWCOUNTRY JANUARY LUNCHEON
Lowering the Walls of the Citadel
Come hear about the development and progress of The Citadel BluePrint strategic plan, the refinement of The Citadel “brand,” and the integrated communications strategy
For The Citadel, expanding and diversifying communications is one of the highest priorities across the institution. In the 3rd quarter of 2009, The Citadel began implementing its new strategic plan, The Citadel BluePrint, which identifies goals, sets resource priorities, and lays the groundwork for future fundraising.
Creating stakeholders with targeted, integrated communications, particularly in the Lowcountry, is the principal measure of success of the BluePrint. As the college’s carefully constructed strategic plan for growth for the next few years, the BluePrint guides strategic decision-making at all levels, which in turn helps manage the bottom line in today’s gripping economy. The BluePrint also sets the stage for behavioral and organizational change that will position The Citadel more competitively for the long term.
Speakers, Jeff Perez, Vice President, External Affairs and Mark Danes, Director of Marketing, endeavor to “lower the walls,” and will discuss development and progress of the BluePrint, the refinement of The Citadel “brand,” and the integrated communications strategy.
About the Presenters
L. Jeffrey Perez
Vice President, External Affairs
The Citadel
L. Jeffrey Perez, vice president for external affairs, oversees an office responsible for media relations, public affairs, marketing, publications, photography, the college web site, and alumni affairs. Dr. Perez acts as the chief spokesman for The Citadel, and is the primary point of contact for external constituencies.
Prior to The Citadel he served as executive director of communications and government affairs at Shawnee State University in Ohio. Along with overseeing media and community relations, he coordinated the university's government relations.
Mark G. Danes
Director of Marketing
The Citadel
Mark Danes has developed a career specializing in international marketing and communications serving organizations and clients in several industrial sectors. His communications leadership skills help organizations improve brand positioning, boost shareholder value, generate new revenue, refine customer-focused behaviors, and communicate effectively with audiences, often under difficult market conditions.
Danes has developed a customer-centric approach to strategic planning and marketing, working with organizations including IBM, United Technologies, American Eagle Outfitters, Johnson & Johnson, Hilton Hotels, American Express, Merrill Lynch, Morgan Stanley, Cleveland Clinic, and Starwood Hotel Group. His agency experience includes leadership positions at Burson-Marsteller, Edelman Public Relations, J. Walter Thompson, Magnet/EuroRSCG and WeberShandwick.
WHEN: Tuesday, January 19, 2010
TIME: 11:45 AM Check-in 12:00 PM Lunch Served
PLACE: Upstairs at Virginia’s on King (412 King Street)
COST: $15 for SCPRSA members, $20 for guests, $15 for college students. No shows will be billed. Credit card payments are only accepted online prior to luncheon. Payment is expected prepaid or at the door by cash or check. If your company requires an invoice for payment, please arrange for them prior to the luncheon by contacting scprsa@earthlink.net.
RSVP: RSVPs are now mandatory! Please make sure to RSVP by noon on Monday, January 18 to Rebecca Blackman at rblackman@leapfrogprco.com or 843.579.0500. RSVPs to Facebook will not be counted. For online registration and payment, click on a "Buy Now" button below.
Lowcountry Luncheon SCPRSA Member $15 |
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Lowcountry Luncheon
Non-Member $20 |
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Lowcountry Luncheon
Student $15
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