MIDLANDS MAY MEETING
SCPRSA is pleased to welcome PRSA National Board Member Vince Hazleton as the speaker for our May Midlands Luncheon on the topic of “Public Relations as Social Capital.”
We all know that public relations contributes to the bottom line of the organizations where we work; however, explaining this contribution is sometimes a challenge. When the outcome of public relations is viewed as social capital, the relationship is easier to explain. Social Capital is simply the relationships and network connections that organizations develop through public relations. What makes it important to organizations and public relations professionals is the fact that social capital can be transformed into other forms of capital, which directly and indirectly helps organizations to achieve their goals. People and organizations with social capital can draw on the resources from their relationships with others. Most importantly, social capital can be transformed into tangible outcomes such as reduced transaction costs or organizational advantages. The development of social capital through public relations is an investment. Like all forms of investment there is also an element of uncertainty and risk in social capital investments. The presentation will focus on understanding the nature and limits of social capital.
Vincent Hazleton Ph.D., APR, Fellow PRSA is a Professor in the Communication Department at Radford University in Virginia. Vince has been active in the field of Public Relations since 1978 and has published numerous book chapters and journal articles on communication and public relations. His two books on public relations theory, Public Relations Theory and PR Theory II, were both recognized as “Book of the Year” by the public relations division of the National Communication Association. Vince developed the curriculum and the proposal for the Public Relations degree program at Illinois State University, where he taught for 17 years and served as department chair from 1986 to 1992. He has developed communication programs for the Virginia Department of Motor Vehicles and has served as a consultant to Virginia State Parks for 12 years. His current research and writing is focused on public relations competence, public relations strategies, independent public relations practitioners and social capital as a product of public relations. A native of Louisiana, Vince earned a BA in Speech and Drama from the University of Science and Arts of Oklahoma and the MA and Ph.D. in Communication from the University of Oklahoma.
SCPRSA will host special events for Senior Practitioners and Independent Practitioners with Dr. Hazleton during his visit. For more information about those events, please contact Kelly Davis at Kelly@DavisPublicRelations.com.
DATE: Tuesday, May 13, 2008
TIME: 11:45 a.m. to 1:15 p.m.
PLACE: SC Hospital Association
1000 Center Point Road, Columbia, SC 29210
COST: $15 for SCPRSA members, $20 for nonmembers, $15 for college students.
Walk-Ups/No RSVPs are an additional $5. No shows will be billed.
Credit card payments are only accepted online here prior to the luncheon.
Payment is expected prepaid or at the door by cash or check.
RSVP: Register by Friday, May 9
by email to Julie Culbreath JCulbreath@edensandavant.com .
Midlands Luncheon
SCPRSA Member $15 |
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Midlands Luncheon
Non-members $20 |
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Midlands Luncheon
Students $15 |
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