LOWCOUNTRY AUGUST LUNCHEON

The Campaign to Increase South Carolina’s Cigarette Tax: A Case Study  
 

In mid-May, the South Carolina General Assembly overrode the governor’s veto of legislation to increase the state’s lowest in the nation cigarette tax by 50 cents. Leading the effort was the South Carolina Tobacco Collaborative, and at the heart of the multi-year communications campaign was Kelly Davis, APR, founder and president of Davis Public Relations and Marketing. 

The multi-faceted campaign to increase the cigarette tax included innovative media relations and public policy strategies, extensive research and polling, grassroots strategies and powerful messaging. 

The cigarette tax campaign was awarded Best in Show at this year's Mercury Awards and has been honored with many other accolades. Join SCPRSA and Kelly Davis as she provides an in-depth look at the cigarette tax campaign strategies and tactics. From PR agencies to corporations to non-profits, anyone interested in learning about innovative and creative strategies related to media relations, public policy, grassroots building and executing a successful PR campaign will not want to miss this luncheon.

WHEN:         Tuesday, August 17, 2010

TIME:            Networking begins at 11:45 a.m., program from noon to 1:00 p.m

PLACE:        Upstairs at Virginia’s on King (412 King Street, Charleston, SC 29403)

COST:          $15 for SCPRSA members; $20 for non-members; $15 for students. Walk-Ups/No RSVPs are an additional $5. No shows will be billed. Credit card payments are only accepted online prior to event (www.scprsa.org). Payments are also accepted at the door by cash or check.

RSVP:          By noon, Monday, August 16, 2010 to Courtney Jenkins at courtney.jenkins@selecthealthofsc.com

                          * Facebook RSVPs will not be counted

MIDLANDS AUGUST LUNCHEON

 CreateAthon®: From pro-bono event to movement for social good

Have you heard about the National CreateAthon Network, an alliance of marketing and advertising agencies across North America that come together annually to conduct 24-hour creative marketing marathons for non-profit organizations? On August 10, join SCPRSA and Teresa Coles, an owner and senior partner of Riggs Partners, which has been in business in the Midlands for more than 23 years, to learn how a crazy idea became a creative marketing marathon. 

Through CreateAthon, Riggs Partners has helped yield more than $11 million in pro-bono marketing services to non-profits across the country. Join Teresa as she discusses the early years of Riggs CreateAthon: how the company managed the annual pro-bono event while recognizing its potential for growth; development of the National CreateAthon Network® as a corporate social responsibility program that could be expanded to advertising, design and public relations firms across the country; creation of CreateAthon onCampus®, the academic model of CreateAthon launched at Virginia Commonwealth University and Brand Center; and, current efforts to develop a CreateAthon for Clubs® model to encourage participation among marketing/advertising, design and public relations organizations. 

Teresa is a frequent speaker on brand development and strategic marketing planning for non-profit organizations.

DATE:                Tuesday, August 10, 2010

TIME:                11:45 a.m. to 1:15 p.m.

LOCATION:      The Capital City Club at 1201 Main St. Top floor.          

COST:                $18 for SCPRSA members, $25 for nonmembers, $18 for students. Walk-Ups/No RSVPs are an additional $5. No shows will be billed. Credit card payments are only accepted online prior to luncheon. Payment is expected prepaid or at the door by cash or check. If your company requires an invoice for payment, please arrange for them prior to the luncheon by contacting scprsa@earthlink.net.

RSVP:                By Noon, Friday, August 6. For online registration and payment, click on a "Buy Now" button below.  If not paying online, contact Julie Scott, julie.scott@scchamber.net.

UPSTATE AUGUST LUNCHEON

The Campaign to Increase South Carolina’s Cigarette Tax: A Case Study  
 

In mid-May, the South Carolina General Assembly overrode the governor’s veto of legislation to increase the state’s lowest in the nation cigarette tax by 50 cents. Leading the effort was the South Carolina Tobacco Collaborative, and at the heart of the multi-year communications campaign was Kelly Davis, APR, founder and president of Davis Public Relations and Marketing. 

The multi-faceted campaign to increase the cigarette tax included innovative media relations and public policy strategies, extensive research and polling, grassroots strategies and powerful messaging. 

The cigarette tax campaign was awarded Best in Show at this year's Mercury Awards and has been honored with many other accolades. Join SCPRSA and Kelly Davis as she provides an in-depth look at the cigarette tax campaign strategies and tactics. From PR agencies to corporations to non-profits, anyone interested in learning about innovative and creative strategies related to media relations, public policy, grassroots building and executing a successful PR campaign will not want to miss this luncheon.

DATE:              Tuesday, August 10, 2010

TIME:              Networking and lunch begins at 11:45 a.m., program from noon to 1 p.m.

PLACE:            Jackson Marketing Group, 2 Task Industrial Court in Greenville. Take I-385 to Woodruff Road, turn left on Woodruff Road and go to the third light, which is Smith Hines Road. Turn right onto Smith Hines. Jackson Marketing Group is a quarter-mile ahead on your left.  Call (864) 272-3005 for directions.

COST:              $15 for SCPRSA members, $20 for guests, $15 for college students. Walk-ups and late RSVPs are an additional $5. No shows will be billed. Credit card payments are only accepted online (see below) prior to event. Payments are also accepted at the door by cash or check.

RSVP:              By noon, Friday, August 6, 2010.
If not paying online, contact Larissa Blick at Larissa.Blick@jacksonmg.com to register.